Prof. Milko Petrov, Dr. habil., Chairman of the UNESCO Chair “Communication and Public Relations” in the Sofia University “St. Kliment Ohridski”. Author of monographs and scientific publications in the field of foreign journalism, journalistic genres and publicist theory as “America – The Sound and The Reason”, “Personal Image. Building. Control. Reception”, “America – The Social Tropic. USA Media 1883-2009”. He is a member of the Union of the Bulgarian Journalists.